Sales is one of the most difficult of all professions. However, it doesn’t have to be hard and painful. Here are ten ways to increase your customer base by working smarter instead of just working hard.

  1. Tell everyone that you are a sales person and tell them what you sell.
  2. Get into the habit of first giving referrals and then asking for referrals.
  3. Become the voice of your industry, write articles about your products or services.
  4. Actively participate in networking by joining the local chamber, networking groups, or Corporate Alliance.
  5. Ask every one of your happy and satisfied customers for referrals.
  6. Find new opportunities with your existing customers (other offices or divisions).
  7. Write and distribute a newsletter about your company and products.
  8. Look for opportunities to submit press releases.
  9. Ask for product endorsements from your customers and then share them with new prospects.
  10. When prospecting, focus on prospects that have the same characteristics as your very best customers.

Apply these ten simple techniques and your sales will increase significantly. Remember, it is not what we do, but what we do consistently that makes a difference.

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Copyright: The Business Performance Group, Inc.
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